The CBD market size was estimated to be worth 600 million in 2018, and projected to reach an eye-popping $22 billion by 2022, the side effect of the CBD boom will be the normalization of cannabis into the mainstream, speculates Entrepreneur’s article.

With the passing of the 2018 Farm Bill that legalized hemp farming, will lay a foundation for that normalization. The DEA is moving CBD from a Schedule I to Schedule V opening the door for other sweeping changes.

The article describes CBD as being the “trojan horse” for greater adoption, but CBD already has inroads with more mainstream brands like Estée Lauder, Amazon’s marketplace and even for pet retailers.

While the CBD market still has some conflicted legality all through North America it offers a back door to entrepreneurs to establish a cannabinoid market foothold even in markets where cannabis is illegal.

Even normally common business services like basic banking are an industry wide challenge, even in “legal” jurisdictions, like Canada where recreational cannabis is fully legal.

You can read the full article here at Green Entrenprenuer.

Photo Credit: Alex Person

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